Our Vision
To be the leading reference in creating and managing major experiences, with a regional presence across culture, entertainment, tourism, and sports.
ABOUT BENCHMARK
PASSION OF ACHIEVEMENT
We turn vision into experiences that stay.
Since 2003, we have turned passion into inspiring experiences that create impact and live in memory.
A member of Almasaha Alhurra Group
Discover moreOUR PHILOSOPHY
Every great experience begins with a clear understanding of its purpose.
Our philosophy begins with a deep understanding of each project, transforming it into an integrated experience carefully developed at every stage.
We believe exceptional experiences are built through attention to detail, clarity of vision, and precision in execution.
OUR VISION, GOAL & MISSION
A system built to move ideas forward.
HOW WE CREATE THE EXPERIENCE
How We Create the Experience
Understand
We listen, research and define the ambition.
Plan
We shape the path, priorities and resources.
Design
We turn the idea into one connected experience.
Execute
We deliver every detail with precision.
Create Impact
We create moments audiences remember.
FOUNDER’S MESSAGE
At Benchmark, we strive to create an amazing yet competitive customer experience. It is the source and heart of what we do—from developing the idea through to the end of the project. We always aim to provide the highest global standards by utilizing the latest technologies and drawing on the best global and local practices.
Since the start of our journey, we have built experiences side by side with our customers. We have been able to merge our customers’ visions with our own targets and overcome obstacles thanks to our dedicated, hard-working team.
We are proud to rank among the best local and regional companies in the entertainment industry, working with both government and private sectors. We are also committed to pursuing the journey toward Saudi Vision 2030—increasing tourism and enriching the world with our culture and entertainment.
Zaki Hasanian
Chairman & Founder
CEO’S MESSAGE
The name Benchmark carries a meaning far beyond a name. It reflects our ambition to set the standard for what can be achieved when vision, boldness, and the ability to execute come together.
We began our journey with a simple belief: great experiences are not measured by their scale alone, but by the impact they leave behind. With every experience we created and every destination we helped bring to life, our expertise deepened, our horizons expanded, and Benchmark grew from its roots in the Kingdom to new markets and opportunities around the world.
Today, we are entering a new chapter. One defined by a vision that goes beyond delivering successful projects to creating lasting impact, shaping destinations that become part of people’s memories, and establishing Benchmark as one of Saudi Arabia’s leading companies in the creation, development, and operation of major experiences and destinations. In doing so, we aim to reflect the growing capabilities of Saudi talent and the Kingdom’s evolving role on the global stage.
Saudi Arabia is living through an extraordinary moment, where ambition is becoming opportunity, ideas are becoming reality, and the world is taking notice. At Benchmark, we believe our role is to be an active part of this transformation, taking the expertise and capabilities we have built in the Kingdom and bringing them to a wider world.
We are proud of what we have achieved so far. But what truly inspires us is what lies ahead.
Our ambition is to set a new benchmark for the industry, creating destinations and experiences that shape memories, influence the future, and expand what is possible. With every project we bring to life, we strive to raise the standard once again.
Mohamed Zaki Hassanein
Co-Founder & CEO