ABOUT BENCHMARK

PASSION OF ACHIEVEMENT

We turn vision into experiences that stay.

Since 2003, we have turned passion into inspiring experiences that create impact and live in memory.

OUR PHILOSOPHY

Every great experience begins with a clear understanding of its purpose.

Our philosophy begins with a deep understanding of each project, transforming it into an integrated experience carefully developed at every stage.

We believe exceptional experiences are built through attention to detail, clarity of vision, and precision in execution.

OUR VISION, GOAL & MISSION

A system built to move ideas forward.

Our Vision

To be the leading reference in creating and managing major experiences, with a regional presence across culture, entertainment, tourism, and sports.

Our Purpose

To raise the standard of experience-making in Saudi Arabia by transforming ideas into integrated cultural, entertainment, and live experiences, created with creativity, managed with professionalism, and remembered for their impact.

Our Mission

To transform visions into experiences that combine creativity, precision in execution, and operational efficiency, delivering an exceptional audience experience with every project.

HOW WE CREATE THE EXPERIENCE

How We Create the Experience

Understand

We listen, research and define the ambition.

Plan

We shape the path, priorities and resources.

Design

We turn the idea into one connected experience.

Execute

We deliver every detail with precision.

Create Impact

We create moments audiences remember.

FOUNDER’S MESSAGE

At Benchmark, we strive to create an amazing yet competitive customer experience. It is the source and heart of what we do—from developing the idea through to the end of the project. We always aim to provide the highest global standards by utilizing the latest technologies and drawing on the best global and local practices.

Since the start of our journey, we have built experiences side by side with our customers. We have been able to merge our customers’ visions with our own targets and overcome obstacles thanks to our dedicated, hard-working team.

We are proud to rank among the best local and regional companies in the entertainment industry, working with both government and private sectors. We are also committed to pursuing the journey toward Saudi Vision 2030—increasing tourism and enriching the world with our culture and entertainment.

Zaki Hasanian

Chairman & Founder